Articles from Greenleaf Book Group

A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too) by Jon Sneider provides a detailed road map for companies to create higher-quality advertising at a fraction of traditional costs.

The digital economy is booming, but with growth comes a hidden cost: rising energy demands, increasing operational expenses, and a mounting pressure to adopt sustainable practices to build business resilience. In Sustainable Content, author and content strategist Alisa Bonsignore reveals how businesses can optimize their digital operations, reduce inefficiencies, and stay ahead in a competitive marketplace–all while cutting costs and reducing environmental impact.

Being Brand ON! matters if you want to maximize your potential in today’s markets. Brandon Coleman Jr, branding legend and host of The Brand ON! Show brings you Brand ON! The Hidden Power of Brand Alignment (An Inc. Original, January 21, 2025, $29.95). Benefit from five decades of consulting expertise and learn why brand alignment is an invaluable, time-tested way of optimizing your business's success. Brand ON! reveals the hidden opportunities and inspires immediate action by sharing insider consulting secrets and real-life client stories in a short, entertaining read.

Inside Live Events, a new book by Bob Priest-Heck and Carrie Freeman Parsons, serves as a comprehensive playbook for creating impactful, meaningful live events. Drawing on Freeman’s decades of experience, the book serves as a quick reference for events industry veterans while equipping newcomers with practical insights and actionable strategies to navigate and thrive in this dynamic field.

Quick MD Management, Jared Sheehan, Chris Rovin and Talib Omer, along with Michael Ashley, bring you Skip the Waiting Room: How Telehealth Will Transform Medicine for Patients and Doctors (Fast Company Press, September 3, 2024, $27.95). A mix of patient stories, research, and viewpoints from practicing physicians, the authors explore telemedicine from all angles.

Authors W. David Prescott and Michael Ashley’s provocative new book, Creative Destruction: How ESG Mandates Are Destroying Capitalism, Costing You Money, and Wrecking America, pulls no punches in exposing the Environmental, Social, and Governance (ESG) framework as a deceptive tool that centralizes power, undermines freedoms, and threatens America’s national security.

Seasoned marketing, sales, and thought leadership expert Tom Marks introduces The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life (An Inc. Original, July 16, 2024, $24.95). Drawing on over four decades of experience, he guides readers through integrating thought leadership into their strategies, offering practical steps and historical insights to achieve sustainable success in any industry.

When Russell Ybarra was asked to take over his father’s failing restaurant in Pearland, Texas in 1992, his friends and family thought he was crazy. Thirty-two years, and 24 restaurant locations later, he’s glad he didn't heed their warnings.

Fast Company Press is pleased to announce the release of The Inside Innovator: A Practical Guide to Intrapreneurship (Fast Company Press, March 12, 2024, $28.95) by award-winning intrapreneur and author Louis K. Gump. The book is available today everywhere books are sold.

For the world’s problem-solvers, finding impactful solutions is not just a skill, it’s a calling. But as time goes on, the problems become increasingly complex, and solutions become harder to create. How do we deal with urban poverty? How is AI going to transform medicine? How can my company survive the next 10 years? Complex problems require complex solutions, and accomplished innovators, Dan McClure and Jennifer Wilde have spent their careers dedicated to these complex solutions. In their book Do Bigger Things (Fast Company Press, Feb. 12, 2024) they offer a practical way to set bolder goals, understand harder challenges, and design more powerful solutions.

Growth is a leadership issue, not a sales issue. In his new Wall Street Journal and USA Today Bestseller, The Growth Leader: Strategies to Drive the Top and Bottom Lines (Fast Company Press, Oct. 24, 2023), acclaimed author and executive consultant Scott K. Edinger reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales."

For small- and medium-sized businesses, creating sustained success and avoiding failure are direct results of the decisions and actions made by their leaders about the internal structures of their businesses. In The Structure of Success: A Framework to Help Build Your Business Better (An Inc. Original, Oct. 3, 2023), entrepreneur, executive, attorney, and advisor Patrick Esposito illustrates the essential components of a successful small- to medium-sized business structure.

With self-confidence, focus, and determination, anybody can achieve their ambitions for a more fulfilling career and happier life. Nobody understands this better than Scott Miller, author of The Summit Mindset: Winning the Battle of You Versus You (Greenleaf Book Group Press, Sept. 12, 2023). In this accessible and essential new title, Miller—along with best-selling co-author James C. Moore—shares the practical steps and philosophies that helped him build a life of happiness and an accomplished career.