NBA All-Star and Champion Metta World Peace’s 37 Partners Launches Perpetual Celebrity Commerce with an AI-Powered Digital Likeness for Live Commerce and Fan Engagement
37 Partners, a revenue-generating talent and IP venture platform co-founded in 2025 by NBA All-Star and Champion Metta World Peace, today announced the first public launch of Perpetual Celebrity Commerce (PCC), a platform that enables professional talent to deploy officially licensed AI-powered digital likenesses for live commerce and fan engagement across global markets. Starting today, Metta’s licensed digital likeness will go live on Shopee, one of Southeast Asia’s largest marketplace platforms (
NYSE: SE), hosting livestream commerce sessions and interacting with fans in real time, with live multilingual translation and regional customization. Shopee held a 52% share of Southeast Asia’s e-commerce market in 2024.
