Jurny Unveils JurnyOS 3.5: The Dawn of Agentic AI Hospitality Operations

Driven by NIA, the next generation of agentic AI, JurnyOS 3.5 delivers proactive insights, self-learning automation, and end-to-end operational intelligence—all in one unified dashboard

Jurny, the leader in agentic AI for hospitality, today announced the release of JurnyOS 3.5, the company’s most powerful platform release to date. Built around NIA (Networked Intelligent Automation), Jurny’s proprietary agentic AI, the new system moves beyond traditional automation—giving hospitality operators a platform that thinks, acts, learns, and improves over time.

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JurnyOS 3.5

Deployment of JurnyOS 3.5 will begin rollout to existing users today, April 29, 2025, with broader public releases occurring weekly throughout the month of May 2025. Full availability to all new users is anticipated by the end of May 2025.

To experience JurnyOS 3.5 in action, operators are invited to join a live demo during the April 29 webinar (details below), where the team will showcase the platform’s next-generation capabilities. A recorded session will also be available for those unable to attend live.

"JurnyOS 3.5 isn't just faster, it's smarter," said Luca Zambello, CEO and Founder of Jurny. "With NIA, we're taking agentic AI in hospitality to the next level—enhancing its ability to learn from operations, suggest improvements, automate repetitive workflows, and refine a company's standard operating procedures (SOPs)—all while ensuring operators maintain full control. It's the future of hospitality management—and it’s available today."

With JurnyOS 3,5, boutique hotels, vacation rentals, and hospitality brands can deploy a single AI-powered operating system that not only reacts to guest needs but also proactively optimizes operations, improves efficiency, personalizes guest journeys, and scales profitability with minimal human intervention.

Introducing the Power of NIA, True Agentic AI in Action

While most hospitality "AI" today is limited to reactive chatbots with limited capabilities, JurnyOS 3.5 leverages true agentic AI. NIA continuously learns from daily operations, guest behavior, and team workflows to proactively suggest improvements, launch intelligent automations, and self-optimize processes in real time.

Key innovations include:

• Proactive Business Insights – Operational suggestions and alerts driven by live data and sentiment analysis.
• Self-Learning Task Automation – Repetitive tasks are identified, automated, and optimized without manual programming.
• Dynamic SOP Creation – NIA helps create and refine Standard Operating Procedures based on observed best practices.
• Sentiment Analysis and Guest Personalization – Understand guest emotions, recognize VIP and repeat guests, and tailor experiences automatically.
• Unified, AI-Powered Inbox – Fully automated communication management across Airbnb, Booking.com, Expedia, 50+ OTAs, WhatsApp, SMS, voice, and email—where NIA can answer guest inquiries, accept and modify reservations, assist with concierge services, provide upselling, and take operational actions based on guest interactions.

Every action taken by NIA is transparent, auditable, and customizable to meet each operator’s unique standards and brand voice.

Join the Live Launch Webinar

Discover firsthand how JurnyOS 3.5 and NIA are setting a new standard for hospitality operations—with real-time product demos, live Q&A, and a preview of what’s next. Attendees will get an early look at the capabilities before the full public rollout.

JURNY LIVE WEBINAR

Date: April 29, 2025

Time: 1PM ET

Registration: [Register here]

About Jurny

Jurny is the leading hospitality technology company pioneering agentic AI solutions that transform how hospitality operations are managed and scaled. Powered by NIA, Jurny's flagship platform JurnyOS seamlessly integrates guest services, communication, reservation management, and business optimization into a single intelligent system. With a commitment to innovation, Jurny is reshaping the future of hospitality—making it smarter, faster, and more human.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250429723383/en/

While most hospitality "AI" today is limited to reactive chatbots with limited capabilities, JurnyOS 3.5 leverages true agentic AI.